The latest Workplace Hub press releases can be found below. If you’re a member of the media and would like further information, please get in touch with Stacey Sujeebun ( or Becca Cross (

Konica Minolta’s Workplace Hub Wins Brand Communication Accolades

The Workplace Hub brand receives 2 ‘GOLD’ and 1 ‘BRONZE’ awards from Transform Magazine; also awarded “B2B experiential brand campaign / event of the year” at The Drum UK Event Awards.

December 12th, 2017 – After announcing Workplace Hub, an innovative new enterprise IT solution that unifies all of an organisation’s technology via a single centralised platform, earlier this year, Konica Minolta, Inc. (Konica Minolta) has received four awards for its brand communication and activation approach. In accordance with its corporate strategy, SHINKA 2019, to become a leading IT services and IoT provider, these accolades confirm the technology giant is indeed having positive impact in transforming its brand reputation.

The new brand communication strategy for Workplace Hub was recognised at the Transform Awards Asia last week. Konica Minolta, alongside their strategic communications and brand agency, Frank, Bright & Abel (FB&A), were awarded:

  • Gold Prize – ‘Best development of a new brand within an existing brand portfolio’
  • Gold Prize – ‘Best visual identity in the technology, media, and telecommunications sector’
  • Bronze Prize – ‘Best use of copy style / tone of voice’

The disruptive new brand was also highly commended by Transform Magazine for ‘Best use of a visual property’.

“We’re delighted to have created a brand identity for Workplace Hub that stands out in a highly competitive market, and are thankful that Transform Magazine have recognised this across a range of categories,” said Stacey Sujeebun, Director of Marketing Communications for Workplace Hub. “The new brand has been highly successful in signalling a real step-change for Konica Minolta, whilst still adhering to our global guidelines. By creatively exploring where the incumbent brand could be stretched, without breaking it, FB&A have developed a solution that is being heralded by all and is helping reposition us for the future.”

Konica Minolta partnered with FB&A to understand the brand challenges they faced in bringing the new and disruptive Workplace Hub product portfolio to market. Global stakeholder and customer research revealed that the bold ambition for the Workplace Hub brand needed to be tempered by the credibility of the master brand. Yet it needed to connect and engage with CEOs globally and knowledgeable IT leaders, reshaping their expectation of Konica Minolta. As such, the team devised ‘IT on Your Terms’, a new strapline for the category in tune with the master-brand positioning of ‘Giving Shape to Ideas’, to infer Konica Minolta’s intended market leadership with the category. To bring this positioning to life, the team created a new brand identity for Workplace Hub. Adhering to the corporate brand, it pushes the boundaries, breathing new life through its unique creative ecosystem made of a distinctive graphic approach / logo, rich imagery and human tone of voice.

 Norihisa Takayama, General Manager of the Workplace Hub Business Unit, Konica Minolta added, “By having a strong strategic communications approach, the Workplace Hub brand has enabled us to reflect a game-changing moment supporting our corporate vision”.

 Supporting this market engagement, Konica Minolta partnered with the leading brand experience agency, Jack Morton Worldwide to develop a multi-channel, content led campaign – Spotlight – to address the challenges and opportunities IT decision-makers associate with the future workplace.

As part of the campaign, Konica Minolta hosted a press preview of Workplace Hub in Berlin (March 2017). Known as Spotlight Live, a TED-style event for a global audience attending in-person and online, the event was headlined by Douglas Coupland, and included a dramatic reveal of Workplace Hub to the world for the first time. A well-received event, with around 170 members of the press and IT influencers present, it positioned Workplace Hub and Konica Minolta as a leading innovator across the workplace of the future. The campaign and event has gone on to receive the ‘B2B experiential brand campaign / event of the year’ at The Drum UK Event Awards.   

“The Workplace Hub platform represents an exciting point in Konica Minolta’s history, paving the way for more future of work technologies. It goes without saying that having a strong brand and communications approach is important to help transform our organisation to become a leading digital company,” stated Dennis Curry, Executive Director and Deputy Chief Technology Officer, Konica Minolta. “We’re delighted that our work is being positively recognised and awarded by external bodies.”

Click here to go the original news release


Konica Minolta joins Hewlett Packard Enterprise’s Partner Programme; Workplace Hub featured at the Discover 2017 event in Madrid

Tokyo (November 29th, 2017) - With customer centricity at the heart of all product innovation and research and development activities, Konica Minolta Business Solutions Europe (GmbH) has joined Hewlett Packard Enterprise’s Partner Program to continually verify and test the Workplace Hub technology. Alongside this, Hewlett Packard Enterprise showcased Konica Minolta’s Workplace Hub as part of the OEM (Original Equipment Manufacturer) booth at its Discover 2017 event in Madrid, Spain on November 28th – 30th, 2017.

Earlier this year (March 2017), Konica Minolta, Inc. (Konica Minolta) introduced Workplace Hub, an innovative new IT solution that unifies all of an organisation’s technology via a single centralised platform, to the world’s press at its Spotlight Live event in Berlin. Future-proofing workplaces of every size, the Workplace Hub platform represents the next key milestone in the technology giant’s long history of innovation, marking its position in the IT services market and mid-term intention to become a leading IoT company, as detailed in its corporate strategy, SHINKA 2019. Global industry partnerships represents a key strategic initiative to realise this transformative vision. As such, Konica Minolta is working with a number of key partners - BrainTribe, Canonical, Hewlett Packard Enterprise, Microsoft, ScienceLogic, ServiceNow and Sophos - to allow Workplace Hub to offer the best in breed of solutions that customers expect.

Norihisa Takayama, General Manager of the Workplace Hub Business Unit at Konica Minolta stated “We’re delighted that our industry partnerships are continuing to grow, affirming our vision around Workplace Hub and supporting us to bring the most robust IT and IoT solutions to market. The Hewlett Packard Enterprise partnership, like all of our strategic partnerships, are important for Konica Minolta, as we believe this revolutionary technology will transform and challenge the traditional paradigms of work.”

Donna Korb, Director of Worldwide OEM Programs at Hewlett Packard Enterprise added, “The need for strong partnerships, when bringing new products to market, is paramount and we are excited to have Konica Minolta as a part of the Hewlett Packard Enterprise Partner Ready for OEM Program. By leveraging our technology within the Workplace Hub, Konica Minolta is able to focus on their core innovation and we believe that our collective technologies and expertise will enhance the user experience for customers.”

In addition to showcasing the Workplace Hub technology at the Discover 2017 event, Christian Mastrodonato, Chief Technologist at Konica Minolta, presented a number of sessions highlighting the Workplace Hub product roadmap. This includes the future integration of IoT, Artificial Intelligence, Intelligent Edge and Decision Support capabilities, which will fuel an intuitive understanding of the business world, empowering people to collaborate better and to make smarter, data-driven decisions more effectively and easily.

Alongside this, Joanna Soroka, Team Manager at Konica Minolta, demonstrated the breadth of the organisation’s digital and vertical expertise, discussing the Workplace Hub Healthcare strategy.

Dennis Curry, Deputy Chief Technology Officer at Konica Minolta, said “The Workplace Hub platform represents an exciting point in Konica Minolta’s history, paving the way not only for more future of work technologies but also enriching our expertise in vertical industries such as Healthcare, as well as next generation business technologies namely the Cognitive Hub. It goes without saying that global partnerships will continue to play an important role in many of our innovation activities.”

Click here to go to the original news release

Konica Minolta announces Workplace Hub, the world’s most connected intelligent edge platform for the workplace of the future 

BERLIN, Germany (24 March, 2017) – Konica Minolta Inc. (Konica Minolta) has introduced Workplace Hub, an innovative new enterprise IT solution that unifies all of an organisation’s technology via a single centralised platform. Designed to future-proof workplaces of every size as they work towards digital transformation, version one of Workplace Hub, available from October 2017, directly addresses growing IT complexity by providing more efficient and effective management of the disparate array of tools, services and devices used by modern organisations.

This new platform represents the next phase of Konica Minolta’s long history in innovation, marking its position in the IT services market and perfectly placing the firm to meet the evolving needs of business customers. Acting as a central hub that simplifies IT for an organisation, Workplace Hub drives efficiencies by reducing the overall costs of IT management and service provision, and providing real-time data-driven insights that help to improve business processes. By creating an ecosystem to manage and coordinate the entire IT infrastructure and services across existing and future IT systems, devices and services, Workplace Hub provides users with a central dashboard showing 360-degree visibility of IT usage patterns across the whole business, allowing for simple management and optimisation of systems.

Moreover, the platform’s product roadmap includes future integration of IoT, Artificial Intelligence, Intelligent Edge and Decision Support capabilities as they become more central to the business environment of tomorrow. Adding this cognitive layer of organisational insight unleashes an intuitive understanding of the world that empowers people to collaborate better and to make smarter, data-driven decisions more effectively and easily.

Global partnerships with HPE, Sophos and Microsoft deliver best in class hardware, security and IT solutions. Additional services from Canonical and BrainTribe bring the power of open source and advanced data management, helping to facilitate effective digital transformation for any business.

Dennis Curry, a Vice President and Director of Business Innovation and R&D at Konica Minolta, said “Workplace Hub will evolve to become the most comprehensive platform for the services and capabilities demanded by the workplace of the future. It means businesses can grow and manage their IT in tandem with changing business needs. It simplifies IT operations today and paves the way for exciting new integrations, such as AI and intelligent edge computing, to become a central part of the digital organisation of the future.”

This strategic shift will allow Konica Minolta to deliver more comprehensive digital transformation solutions, while continuing its heritage of providing the very best products and services for the business market as a whole.

“The workplace is evolving at an unparalleled rate and digital transformation is becoming increasingly important to both survival and future prosperity,” said Shoei Yamana, CEO and President of Konica Minolta Inc. “Workplace Hub not only allows businesses of all sizes to achieve effective transformation, but future-proof themselves against the next wave of technology innovations already infiltrating the business environment.”

Workplace Hub version one will be available from Autumn 2017 to organisations looking for enterprise quality managed services at an affordable price.

More information on the launch event, keynote speakers and panel discussions can be found at


About Konica Minolta

Konica Minolta, Inc. is a global technology company that provides innovative solutions to businesses and society. With its strengths in the combination of its core technologies in advanced imaging, optics, sensing, materials and nano-processing, Konica Minolta is committed to create new values that help customers address challenges in their operations and work processes. Advancing its expertise in digital technologies, the company has been going through business transformation into problem-solving digital company across the board as One Konica Minolta in the era of Internet of the Things (IoT). Konica Minolta is also active in open innovation through various collaborations and alliances with academic, industrial and entrepreneurial partners.

Headquartered in Tokyo, Konica Minolta has its Group companies in 50 countries with over 43,000 employees and offers products and services in 150 countries around the world.