Workplace Hub adds more accolades to its portfolio

Continuing the success of receiving five awards in December, the Workplace Hub brand receives a further two awards from Transform Magazine in Europe.

Konica Minolta is on a transformative journey to become a leading IT services and IoT provider, with its disruptive product category Workplace Hub, invented by Executive Director and Deputy Chief Technology Officer, Dennis Curry. 

The first product within this portfolio is a scalable IT ecosystem, which provides an intelligent operating platform to help organisations orchestrate their physical and digital resources, consequently enabling IT administrators to make more insightful and effective decisions. Beyond this, the Workplace Hub platform is expected to grow with customers’ organisations, becoming the cognitive centre and delivering the workplace of the future, with IoT at the heart of it.

Supporting Konica Minolta’s strategy, the team have built an inspiring brand and communications strategy heralding the technology giant’s transformative direction. In recognition of this, the Workplace Hub brand, alongside its brand agency, Frank, Bright and Abel (FB&A), received the following accolades:

From Transform Magazine, Europe:

  • Bronze Prize – ‘Best use of copy style / tone of voice’
  • Highly commended – ‘Best development of a new brand within an existing brand portfolio’

This continues the Workplace Hub brand’s success, adding to its existing awards of:

From Transform Magazine, Asia:

  • Gold Prize – ‘Best development of a new brand within an existing brand portfolio’
  • Gold Prize – ‘Best visual identity in the technology, media, and telecommunications sector’
  • Bronze Prize – ‘Best use of copy style / tone of voice’
  • Highly commended – ‘Best use of a visual property’.

From The Drum UK Event Awards:

  •  ‘B2B experiential brand campaign / event of the year’

“To continue to be recognised with more accolades for the work we have undertaken in bringing the Workplace Hub brand to life is a tremendous honour to all those that have been involved,” said Stacey Sujeebun, Director of Marketing Communications for the Workplace Hub Business Unit. “The brand communication and activation programme has been a challenging but incredibly rewarding journey, and really demonstrates Konica Minolta’s ongoing commitment to digital transformation in all areas and to our customers.”

The brand development of Workplace Hub began almost three years ago, and involved extensive amounts of customer research and stakeholder engagement globally. Together with FB&A, Konica Minolta had to create a distinctive look and feel for Workplace Hub, acting as its own brand, yet balancing the need to uphold the incumbent parent brand portfolio. The Workplace Hub identity has been created with a focus on rich imagery, simple and human tone of voice, and credible positioning within the IT sector.

Norihisa Takayama, General Manager of the Workplace Hub Business Unit, Konica Minolta added, “To be recognised in different regions around the world demonstrates the global expertise of Konica Minolta. Konica Minolta has always been a brand of transformation, evolution, and most importantly, customer centricity, which is at the heart of all we do. We’re excited to bring to life the next chapter of our 145 year old innovation journey.”

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